Adobe recently asked a bunch of creative types “to express what Adobe means to them through their work. We asked them to play, experiment, hack, make, socialize, datafy, dimensionalize, illustrate, and mashup our logo any way they see fit as part of the Adobe logo remix.”
That’s all fine and good, but the interesting part is how design agency Sagmeister & Walsh participated. Instead of submitting artwork, they decided to turn the challenge into a game – literally. Sagmeister and Walsh face off against each other on a gameshow, complete with cheesy host, judges, and ridiculous contraints. You can watch it all online.
I love these two and how they bring elements of play and fun to their work. Don’t they seem like they’re having the best time?